The man-machine

Discogs

If you missed the meaning of Kraftwerk from their earlier albums, 1978’s The man machine brings it all home: the band consists of robots, in perfect sync with technology. This album is like a manifest. 

The very first record I wrote about in this website has one song that my sisters already knew, but I didn’t. The model was on that record, in a bundle produced but recognizable way. The original sounds a lot better here. It is a satirical song about a fashion model. 

Weirdly, that song wasn’t recognized as a potential hit, and it took until 1982 before it was discovered as such. That rediscovery was initiated by DJ flipping to the b-side of the single that contained it in 1981, and the following marketing push by record company EMI. The irony is that a song crying out against consumerism and superficial beauty is turned into the band’s most successful product. 

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